HPD Blog

Tuesday, October 27, 2009

Honda Performance Development, Inc. Participates in Cross-Promotional Community Activities

SANTA CLARITA, Calif. (October 26, 2009) – On Saturday, October 24, customers visiting the Best Buy in Santa Clarita were greeted with something out of the ordinary. There on the sidewalk was the deFerran Motorsports Acura American Le Mans Series P2 sports car. Honda Performance Development, Inc. (HPD) arranged the event to correspond with the launch of the XBOX 360 Forza Motorsport 3 game, in which the Acura ALMS cars are featured.

Those who purchase the game from Best Buy through November 10 will be invited to attend HPD’s Open House on Saturday, November 14, from 1 to 4 pm. Potential attendees may bring a guest and are required to bring the Open House invitation available at the Best Buy in Santa Clarita, with their receipt for the game, to HPD in order to attend the event. HPD’s Open House will include a tour of the facility with catered lunch, and IndyCar drivers will be on hand for autographs. The Forza Motorsport 3 game will also be on display and available to play. This marks only the fourth time in the history of HPD that such an event will be held.

Joining the Acura ALMS car on display at Best Buy was a 2010 Acura TL provided by Valencia Acura. HPD partnered with Valencia Acura in making the event possible and, following Saturday’s event at Best Buy, the Acura ALMS car was moved to the Valencia Acura showroom, where it will be displayed for approximately two weeks leading up to HPD’s Open House. Several Valencia Acura customers have also been invited to take part in Open House activities.

HPD hopes that this is the first of many community activities that it can be part of – in conjunction with other local businesses – to provide the residents of the Santa Clarita Valley with a unique and interesting perspective on HPD’s racing operations.

If you are interested in learning more about Honda Performance Development and some of its new racing activities, please log onto to http://racing.honda.com/hpd or contact 661-294-7300.

Honda Performance Development (HPD) is Honda’s racing company within North America. Founded in 1993, and located in Santa Clarita, Calif., HPD is the technical operations center for Honda and Acura’s high-performance racing cars and engines. HPD is the single engine supplier to the IndyCar Series and spearheaded Acura’s championship-winning efforts in the 2009 American Le Mans Series.

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